The customer is king – that’s my motto, and the slogan for my business.
Every home is someone’s castle, and every castle deserves an HVAC system fit for a king.
That’s a new slogan I’ve been playing around with in my online ads. Social media has been the fastest and cheapest way I’ve found to promote and market myself. Using social media advertising gives me 100% control over what ads I run, who sees them, and how much they cost. This has given my company a gradual and organic rate of growth which is almost more than I can handle. Since I tell people my HVAC company can give them whatever they desire, I tend to get some pretty wacky requests. One guy wanted a dedicated air conditioner for his bedroom, located on the floor directly under his king-sized bed. I set up a series of air vents that attached to the four posts of the bed frame, so the mattress would be flooded with direct cooling. The guy was a “hot sleeper” and needed that much air conditioning aimed right at him while he slept. He was a satisfied customer! Another client wanted a hot water heater installed so they could convert a sunken bathtub into a jacuzzi. I set them up with the water heater and voice activated temperature controls so he could change the settings without getting out of the tub. I am telling you the most interesting and unique HVAC systems I have worked on, but the vast majority of my workload are normal inspections and repairs.