Good companies thrive on purchaser feedback.
Even downside feedback can be instructive, because sometimes customers run into issues that are otherwise unknown to the business owner.
I have a close buddy who runs an Etsy store. She sells a variety of merchandise ranging from clothes to coffee mugs, posters, carpets, tapestries, plus other decorative items you often find around the house. She uses her own designs plus then signs a contract with a manufacturer overseas who creates the products plus then drop-ships them to customers. There was a time when one of her coffee mug designs was botched by the company creating the mugs. Unless a few of her customers had given him downside feedback, she would have had no method that her mugs had large spelling plus grammar errors on them. From that point on she advised all of her product to be shipped to him first, at which point she would fulfill orders with her many customers. Those downside reviews had a large impact on improving her entire business. My heating plus cooling contractor is seriously vocal about what makes a great cooling system versus a awful cooling system when you’re shopping for a current system. They have had unhappy customers in the past after putting in current cooling systems for them. They realized that because they weren’t explaining the importance of SEER ratings before selling cooling systems to patrons, their patrons weren’t factoring those numbers into the equation. The SEER rating tells you how efficient your cooling system is at cooling your beach house with whatever energy it pulls from your home’s electrical grid. A higher number means the a/c can get your air colder using less electricity.