SEER ratings are important for determining the best air conditioner for your home

Good businesses thrive on customer feedback.

Even negative feedback can be instructive, because sometimes customers run into issues that are otherwise unknown to the business owner.

I have a close friend who runs an Etsy store. He sells a variety of merchandise ranging from clothes to coffee mugs, posters, rugs, tapestries, and other decorative items you often find around the house. He uses his own designs and then signs a contract with a manufacturer overseas who creates the products and then drop-ships them to customers. There was a time when one of his coffee mug designs was botched by the company creating the mugs. Unless a few of his customers had given him negative feedback, he would have had no idea that his mugs had massive spelling and grammar errors on them. From that point on he requested all of his product to be shipped to him first, at which point he would fulfill orders with his many customers. Those negative reviews had a substantial impact on improving his entire business. My heating and cooling contractor is extremely vocal about what makes a good air conditioner versus a bad air conditioner when you’re shopping for a new system. They have had unhappy customers in the past after putting in new air conditioners for them. They realized that because they weren’t explaining the importance of SEER ratings before selling air conditioners to clients, their clients weren’t factoring those numbers into the equation. The SEER rating tells you how efficient your air conditioner is at cooling your home with whatever energy it pulls from your home’s electrical grid. A higher number means the a/c can get your air colder using less electricity.


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