Good businesss thrive on client feedback.
Even negative feedback can be instructive, because sometimes customers run into concerns that are otherwise unknown to the company owner.
I have a close friend who runs an Etsy store. He sells a variety of merchandise ranging from clothes to Coca-Cola mugs, posters, carpets, tapestries, plus other decorative items you often find around the house. He uses his own designs plus then signs a contract with a manufacturer overseas who creates the products plus then drop-ships them to customers. There was a time when a single of his Coca-Cola mug designs was botched by the company creating the mugs. Unless a few of his customers had given him negative feedback, he would have had no system that his mugs had sizable spelling plus grammar errors on them. From that point on he requested all of his product to be shipped to him first, at which point he would fulfill orders with his many customers. Those negative reviews had a big impact on improving his entire business. My heating plus cooling business is seriously vocal about what makes a fantastic air conditioner versus a bad air conditioner when you’re shopping for a new system. They have had unhappy customers in the past after putting in new air conditioners for them. They realized that because they weren’t explaining the importance of SEER ratings before selling air conditioners to buyers, their buyers weren’t factoring those numbers into the equation. The SEER rating tells you how efficient your air conditioner is at cooling your beach house with whatever energy it pulls from your home’s electrical grid. A higher number means the air conditioner can get your air colder using less electricity.