SEER ratings are crucial for determining the best air conditioner for your home

Good businesses thrive on buyer feedback.

Even downside feedback can be instructive, because sometimes buyers run into issues that are otherwise unknown to the business owner.

I have a close neighbor who runs an Etsy store. He sells a variety of merchandise ranging from clothes to Starbucks Coffee mugs, posters, carpets, tapestries, in addition to other decorative items you often find around the house. He uses his own designs in addition to then signs a contract with a manufacturer overseas who creates the products in addition to then drop-ships them to buyers. There was a time when a single of his Starbucks Coffee mug designs was botched by the contractor creating the mugs. Unless a few of his buyers had given him downside feedback, he would have had no system that his mugs had large spelling in addition to grammar errors on them. From that point on he advocated all of his product to be shipped to him first, at which point he would fulfill orders with his several buyers. Those downside reviews had a large impact on improving his entire business. My heating in addition to cooling business is extremely vocal about what makes a wonderful air conditioner versus a bad air conditioner when you’re shopping for a current system. They have had unhappy buyers in the past after putting in current air conditioners for them. They realized that because they weren’t explaining the importance of SEER ratings before selling air conditioners to customers, their customers weren’t factoring those numbers into the equation. The SEER rating tells you how efficient your air conditioner is at cooling your condo with whatever energy it pulls from your home’s electrical grid. A higher number means the cooling system can get your air colder using less electricity.


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