Patrick came up with a website for his business by using a program called front page. In those days, it was the best way to create an online website for your business. Patrick was proud of himself for figuring out how to use the program and he did come up with something that was effective. Patrick didn’t get plenty of traffic to the website, but he never focused much of his time on advertising either. Liz had big plans for the website and after they tied the knot, she effected some changes. Patrick didn’t oppose her, because he knew Liz was qualified since she went to school for advertising and worked for a corporation that handles search engine optimization, pay per click advertising, and online advertising campaigns. Liz scrapped the aging website and redesigned it so much. When she was done, it looked amazing. Patrick thought she did a great job, although she made their front page look like a child’s finger painting. Liz added a lot more information to the website which helped them when it came to search engine advertising. In addition, the website was heavily optimized to advertise heating and A/C service services. Liz knew exactly what she was doing and she is the reason why they have been so successful. They wouldn’t have a sixth house, boat, or big RV were it not for all of the strenuous job and sacrifices she has made to make sure that the heating & A/C service business is a success.