I often wondered why people used PPC at all.
The idea of paying when someone clicks on your website is totally wacky.
This doesn’t mean the guy who is clicking is going to even look at your website. All PPC means is that you spend money on a preset client. If someone clicks on your website, you pay. The click could be accidental or no interest, however you still spend money for it. I didn’t want to take this route. I wanted something that would get someone to my website & keep them there. When my online internet marketing business mentioned PPC, I told him a solid no. I was not interested in paying just because someone clicked a button. My internet marketing acquaintance told me all of us could constantly come back to the chance of PPC, or pay per click, in the future, if I changed my mind. I was sure that chance would never come up, & I told him so. Every one of us began looking at other ways to do marketing that better suited me. I loved the ideas he came up with, when he talked about updating my website & adding in SEO. He told me my website was dated, & it needed to have some flair. Flair was my word, although he said yes. He told myself and others I needed people to take one look & within several minutes, they would want to see more. When I asked about several hours, he told me that was all it took to leave the website & go someplace else. Once my website had been changed, all of us started easily working on social media ads.