Do I really need SEO services?

My son was at a loss why he hadn’t had a single person look at his website for his new business.

Starting a HVAC company was hard, but when your only means of advertising were your website, it had to be perfect.

He asked me if I could give him some advice. I read through his website and it did not impress me with what I saw. I couldn’t believe he hadn’t told me about the website, since he knew I built websites for a living. He told me he knew I was always busy, and he didn’t want to bother me. I went over everything he had on the website, and I explained where he could use more content. I explained to him about SEO, Search engine optimization, and how it would help him to get more traffic to his website. SEO was a way of adding keywords that would tell the search engine where to send requests for HVAC customers in his areas. By adding SEO and improving the content of his website, I guaranteed he would get people visiting his website. He had to follow up on those who sent in requests and be sure to reach out to them. We added a FAQ’s page and a landing page, which he didn’t have. We also added a page about his HVAC company and everything his company was able to do and what his specialties were. After about two weeks, we put his website live again. Within a month, he had already gained six new customers and had over fifty hits on his website.

 

Search engine optimization

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